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Lens on Luxury Blog
Discover the cutting-edge insights and trends shaping the optical business landscape. At Lens on Luxury, we're dedicated to empowering optical businesses with innovative digital marketing strategies. Dive into our blog for expert advice, industry news, and actionable tips to elevate your brand presence and attract a steady stream of clients.
Explore how our strategic approach can transform your optical business into a standout success. Stay informed, inspired, and ahead of the curve with Lens on Luxury.
THE PATIENT WILL SEE YOU NOW—BUT ONLY IF THEIR AI APPROVES: WHY EYECARE PRACTICES MUST PIVOT TO ANSWER ENGINE OPTIMIZATION
by: Tracey Bauer: Luxury Marketing Insights for OpticalPublished on: 02/20/202660% of searches end without clicks. Learn how Answer Engine Optimization (AEO) helps eyecare practices win AI recommendations and capture high-intent patients in 2026.
Instagram's February 2026 Algorithm Updates: What San Francisco Bay Area Businesses Need to Know
by: Tracey Bauer: Luxury Marketing Insights for OpticalPublished on: 02/05/2026Discover Instagram's February 2026 algorithm updates affecting San Francisco Bay Area businesses. Learn "Your Algorithm," Edits linking & ranking factors.
Alt Image Text: The Missing Link in Your Digital Strategy
by: Tracey Bauer: Luxury Marketing Insights for OpticalPublished on: 01/15/2026Discover why alt image text is critical for website SEO and Instagram reach. Learn how proper alt text helps algorithms serve your content to the right audience.
The Complete Guide to Google's New AI Tools for Small Businesses in San Francisco
by: Tracey Bauer: Luxury Marketing Insights for OpticalPublished on: 11/24/2025Discover how Google's Gemini 3 update transforms small business operations in San Francisco. Compare tools, features & pricing vs ChatGPT and Claude.
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